Tuesday, February 3, 2009

Online Lenders

We never cease to be amazed at the perception in the eyes of people that online lenders have the best rates. You need to hear us out on this...that is usually not the case. And one thing that is never, ever the case with online lenders...they cannot compete with us in how they treat clients. Why on earth would you want to work with a lender who does not know you and, really, does not care at all about you because you are a number to them. Do you honestly think they will do anything to "wow" you so that you will refer people to them? It is all about volume; they could not care less.
This is all stemming from the fact that we received a call yesterday (from a past client, no less) who was talking to an online lender. He really thought he was getting a great deal from this lender and was not even going to call us to run it through the "sniff test". Huh? We just will never understand why one would not go back to a company that operates the way we do and, at the absolutely least, have us advise him on whether it is a good idea or not. Unbelievable.
Folks, here us out on this...if you are blindly trusting what an online (or just any other) lender is telling you as fact then you are setting yourself for getting burned, or at least getting a bad deal. USE US, THAT IS WHAT WE ARE HERE FOR. We call it our three E's: Educate, Evaluate and Eliminate. If a lender is not doing the three E's (and we assure they will not) then you are at risk.

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