Mortgage Terms Now In Plain English? Funny.

Click on the title to link to this ridiculous article.
Oh my, where do we start? This could be one of the most uneducated articles we have read in some time. This is just the latest example of part of the problem..people like James R. Hagerty with the Wall Street Journal who write articles as if they actually know what they are talking about. I guess "investigative reporting" is a lost art form these days.

I have a question, has anything the government ever come up with "simplified" the issue? Please, I beg you, let me know if you can think of one. This is yet another example of people coming up with a "solution" who now absolutely nothing (and that is not overstated) about what they are trying to fix. The issue is not fees changing at closing. The issue is that our industry is full of idiots who have no ethics and, therefore, get away with it. How do they get away with it? Because nobody governs the established "laws". So what's the answer, according to the government, well let's create a "simplified" form that the lenders and brokers have to "commit" to. But let's not make them actually show how they get the numbers. Let's instead hide the details and only show the consumer the number the lender and brokers have to "commit" to. Make sense? Hardly.

This new GFE (Good Faith Estimate) is undoubtedly the dumbest, most confusing form we now have to deal with. It is so confusing that we are going to be using the old GFE to explain the new one. We continue to stand utterly amazed at how these dopes in Washington come up with this stuff without so much as consulting people who actually know what they are doing. Is it really that difficult? Instead they have come up with a form that goes from one to three pages, shows no detail, does not give the PITI (Principal, Interest, Taxes and Insurance) payment anywhere, encourages to shop instead of working with people you actually have been referred to and trust, and clarifies one thing...nothing.

So just know that we are here to help walk you through the, now, more confusing and less understandable mortgage process. And remember this, we are 100% referral because we treat people the way they should and want to be treated. If lenders and brokers did that then the need for stupid forms like this would not exist. Don't kid yourself into thinking this form "protects" you. Forms and rules will not protect you (trust us, we see it all the time from people who come to us from other places). All that will protect your interests is working with a company, like Premier Choice Mortgage, that will actually do what is in your best interest and not their own.

What Is A Quantum Leap?

. . .the explosive jump that a particle of matter
undergoes in moving from one place to another.

“We have pieced together a team that will mirror our current roles so we can Leap into the role of overseeing the company and its vision as a whole. Our goal is to work ‘on’ the business as opposed to ‘in’ the business. This Leap will enable us to continue progressing towards the vision we all share for Premier Choice.”


Thank you for the continued confidence and trust you show in Premier Choice Mortgage; your partnership is truly a blessing. Rest assured that our goals are set, our conviction is strong and our dedication to serve you and your clients is sincere and unwavering.

Did Clinton Cause The Banking Crisis?

Click on the title to link. We post this just because we talked about this months and months ago. It is a good article. The answer is yes and no...

What are Quantum Leaps?

. . . like taking any big jump. You don't focus on the middle of the jump, but where you land!!!











“A significant aspect of this Leap is the hiring of Kim Branch as our Production Partner. Kim has owned her own mortgage office for the past three years and has the perfect blend of experience and enthusiasm, combined with a sincere desire to ’think outside the box’ for you and your clients. Kim is exactly what we have been looking for in a Production Partner. “


Thank you for the continued confidence and trust you show in Premier Choice Mortgage; your partnership is truly a blessing. Rest assured that our goals are set, our conviction is strong and our dedication to serve you and your clients is sincere and unwavering.

A Quantum Leap is...

. . . about exponential jumps in our impact.


“We continue to invest in building client-centric systems that will deliver the most positive impact possible. We understand, and take seriously, the fact that our process reflects on you. Therefore, in order to best serve you and your clients we have Leaped by pioneering innovations utilized by less than 1% of the mortgage industry.”


Thank you for the continued confidence and trust you show in Premier Choice Mortgage; your partnership is truly a blessing. Rest assured that our goals are set, our conviction is strong and our dedication to serve you and your clients is sincere and unwavering.

Quantum Leap

“The dogmas of the quiet past are inadequate to the stormy present.
The occasion is piled high with difficulty, and we must rise
with the occasion. As our case is new, so we must think
anew and act anew.” Abraham Lincoln

Lessons For These Unusual Economic Times Can Be Learned From Our Past

The past year has seen huge changes in our economy, especially within the mortgage and real estate industries. This has led to drastic overhauls in almost every possible area. Both the government and mortgage industry have made these wide sweeping changes as a result of old, failed practices.

We are exploring uncharted territory in the mortgage industry. Consequently, we must “think anew and act anew” lest we become stagnant, comfortable and, perhaps, cease to exist. This has been the fate of many of our competitors, both small and large. And although this will prove to be a positive development in the long run, we must continue to strive for excellence.

So now what?
A very significant step in our development occurred on May 18, 2009. For several years now we have desired to find somebody who could be a key partner in our personal loan production. This would entail speaking, meeting and working with our clients just as we have done for the past 7.5 years. In other words, this individual would, in essence, mirror our current roles so we could transition into the role of overseeing the company and its vision as a whole. Our goal is to work “on” the business as opposed to “in” the business. This transition will enable us to continue progressing towards the vision we all share for Premier Choice.

After years of patiently observing those around us, we have found Kim Branch to fill this vital role. Kim has owned her own mortgage office for the past three years and has the perfect blend of experience and enthusiasm, combined with a sincere desire to “think outside the box” for our clients. Kim is exactly what we have been looking for in a Production Partner.

What does this mean for you?
While we are still in the office and very much active in the company, Kim will be doing the bulk of the client “legwork” on our behalf. As you know, your referrals are truly the life-blood of our business; that will never change. We encourage you to continue calling us with questions, and referring those you care about to us. You now have Kim Branch to provide you with the same world-class service we have strived to provide.

Premier Choice remains strong and growing because we have “risen with the occasion” and stayed ahead of changes in the industry.

Without question, working through the myriad of guideline changes has proven both frustrating and difficult. But Premier Choice has been relatively unaffected by the upheaval in the industry due, in part, to our commitment to serve our clients needs above all else; as well as your continued loyalty and referrals. This has positioned us well for today, and the future ahead.

To put Lincoln’s quote into today’s language…”Doing what we have always done just ain’t gonna’ work anymore, folks. We must think and act differently; we must progress.” Over the past year, new Federal and lender policies have made life difficult for many firms. As a result, we have been carefully and deliberately growing the scope and skill set of our firm to directly address the “stormy present”. Candidly, those firms that continue in the “dogma of the quiet past” will certainly find themselves swept aside by the wave of constant change. Some of the ways we are staying ahead of this wave and “rising with the occasion” are as follows:

1. We are building a team of specialists who share in our passion to not merely satisfy you, our client, but to provide legendary service, creating “raving fans” – clients who are so excited about the way we treat them that they tell stories about it. Over the past 12 months our team has grown from the two of us to 12. This is, in no small part, due to our reputation and internal systems, drawing seasoned loan professionals who are looking for innovative companies positioning themselves for long-term growth and sustainability. The cornerstone of our office is Brian Chinn, our phenomenal Loan Processor. His continued contribution to this team proves invaluable everyday.

2. We are continuing to manage and utilize only those programs that are best for our clients.

3. We are continuing to emulate the absolute best industry practices, driven by our unwavering commitment to the highest ethical standards.

4. We are continuing to invest in building client-centric systems in order to establish a new standard for service. In order to best serve you and your referrals, we have pioneered innovations which are utilized by less than 1% of the mortgage industry.

We have been very selective in piecing together our staff, while also further enhancing our suite of services and systems. Kim is the missing piece to this “puzzle”. She, and every person in our office, will devote their full attention, experience and expertise to the continued creation of the “Premier Experience”. You can rest assured that our goals are set, our conviction is strong and our dedication is sincere and unwavering.

To The Future,

Tim Ray and Rob Burdick
Principals

It's Time to Leap!!

“QUANTUM LEAPS never happen by doing the same thing you’re doing now.”

Price Pritchett, one of the foremost authorities on organizational change, goes on to say, “Be ruthless about trying something different. Conventional growth comes because we think along conventional lines.”

With the current state in both the mortgage and real estate industries, the time for conventional thinking has passed. It is time to think and act anew. The next Leap for Premier Choice Mortgage starts now, and it starts with you. As you know, we strive for excellence in everything we do. We are not content with merely satisfying you. We want to give legendary service; service so good that you tell stories about it to others. This has been, and remains, our passion.

Therefore, in order to take this QUANTUM LEAP we have been diligently working on changing our organizational structure, refining current systems and implementing new ones to add to our suite of services. You may have already experienced some of these changes if you have worked with us over the last 6 months. However, we want to further inform you of changes taking place at Premier Choice that will enable us to take this Leap, only further deepening our commitment to the creation of the “Premier Experience”.

Throughout this week we will highlight an aspect of this leap, further explaining its significance and the advancements that come along with it. Your continued support is a vitally important part of this Leap for us. Our desire is that this undertaking will only deepen our relationship as we look for you to join us in this leap.

To The Future,